Do you know that Google processes 3.5 billion searches every day?
When we look for solutions to our problems, answers to our questions, or just some good local services, the first place we turn to is the Internet.
As a startup, if you don’t have an online presence—especially a website—the chances of being discovered are pretty slim.
While your ideas may be great, your absence online tends to make your potential customers, investors, or business partners question your professionalism and credibility.
So if you’re a new entrepreneur and are on the fence about a website for your startup, here are a few reasons why you should make it a priority:
Reason #1: Missed opportunities
More and more businesses rely on their website to generate leads, acquire customers and build customer relationships. According to Statista’s research, there were approximately 287 million total internet users in the United States as of March 2017. If you don’t have a website, you are missing out on a sizable opportunity to meet your prospects.
Reason #2: Competitive advantage
Never before have you been able to be on a level playing field, until now. Think about it. You have the same real estate on the web as larger players—your website is the same size no matter how big or small your business is. You can be a garage startup, yet have an equally impressive website to demonstrate your products and services.
It is more important than ever to set up a website for your startup. Maybe your products are much better than your competitors, or you have more to offer to your prospects, but if you’re not devoting resources to establish an online presence, your competitors who currently have a website will have a huge advantage over you.
Reason #3: Time saver
A website allows you to post frequently asked questions without spending time to answer the same questions over the phone.
Although it may be true that some entrepreneurs don’t think it’s necessary to have a website, from what I see and hear in the startup communities, it has more to do with confusion and not knowing what to do.
Next time, I’ll share ideas on how to get a website up and running.
Siwei Dodge is an analytical marketer for fast-growing tech companies with $1M-$25M revenue on effective lead generation, conversions, and analytics. You can reach her by visiting www.SiweiDodge.com.