For the second year in a row, the Greater Rochester Chamber of Commerce and Visit Rochester have partnered to co-brand the second printing of the “We #ROC: 100 Reasons to Love the Rochester/Finger Lakes Region” brag book.

In June 2017, Rochester Chamber introduced the free publication with 10 categories of 10 entries each highlighting fun and interesting facts from around the nine-county Finger Lakes region. The book includes categories such as Ahead of the Curve, which highlights firsts in the region. Business is Booming takes a look at some of the top employers and business amenities while Claims to Fame lists business leaders and celebrities with Rochester ties.

The region’s recreation and leisure opportunities are highlighted in Stay & Play and Scholar-Powered  touts the Finger Lakes region’s colleges and universities. The brag book also focuses on arts and entertainment; Rochester-area sports teams and traditions and food items and companies unique to the Finger Lakes region. Facts about each county in the nine-county region are also part of We #ROC

When a small Rochester Chamber team gathered in early 2017 to create We #ROC, it quickly determined that there was much more great information about the region than could fit in the format the team chose. We #ROC is a starting point for those who want to learn more about the region.

“We #ROC: 100 Reasons to Love the Rochester/Finger Lakes Region” is available in digital format at