NextCorps, formerly known as High Tech Rochester, plans a training session for new and experienced users of AdWords. It costs $10, and will be at NextCorps downtown facility in the renovated Sibley Building.

Geared for both new and experienced users of AdWords, this training session will provide insights into how to best structure and implement AdWords that will not only generate clicks, but also drive online conversions (sales, leads, etc). In addition to an instructional walk through, a Q&A to answer specific questions is planned. AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users.

The session will be led by Peter Platt, president of Accountable Digital, which is headquartered in Rochester. Platt works with clients and partners throughout the United States, Canada and parts of Europe. He’ll share best practices from his more than 15 years of managing AdWords campaigns for local, national and International clients in both the B2B and B2C space.

To register, go to

NextCorps programs include Luminate NY, Manufacturing Extension Partnership, NEXUS-NY, Rochester Venture Challenge, The Entrepreneurs Network, and the NYSERDA EIR Program.